Online and digital advertising market in CEE countries – gemiusAdMonitor

The most popular and effective display ads in CEE: Bulgaria, Croatia, Czech Rep., Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia

About the report gemiusAdMonitor

gemius AdMonitor is a periodic report prepared by Gemius. The source of data is the gemius Direct Effect / Ad Ocean research, which is the leading online advertisement monitoring system in the CEE region. gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.

What can be found in a standard gemius AdMonitor report?

– Most often used ad formats

– Average number of impressions per creative for given ad formats

– Average number of clicks per creative for given ad formats

– Average CTR for most often used ad formats

– Share of campaigns using specific ad formats

– Share of campaigns by sectors

– Share of ad impressions by sectors

– Share of ad clicks by sectors

– Average CTR for specific sectors

– Average number of ad impressions per campaign by specific sectors

– Average number of ad clicks per campaign by specific sectors